Perfect Day - Wedding Venue App
UI and Ux Design
2022
Student
Toronto, ON
Affiliation: Couresa
Designer: Kaleigh Morris
The purpose of this project was to design an app that seamlessly allowed users to browse and compare wedding venues.
Goals
Aid users in shopping and comparing venues by narrowing down the selection of venues.
Allows users to collaborate with other planners to determine the best venue.
Help users easily contact venues to gain information and set up viewings.
Research
I began with the assumption that users are looking for a way to easily explore and compare wedding venues.
I conducted research to learn more about the pain points users have and what they prioritize when shopping for wedding venues.
User interviews
Interviews focused on what steps they took choosing a wedding venue, user likes and dislikes surrounding the process.
Analysis of existing wedding venue apps
The analysis focused on other apps, options they offer users in exploring venues, collaborating with the wedding party, creating wish lists and contacting venues.
Research Summary
From my research I found users had three main problems.
Problem #1: Users needed a way to share venues and receive feedback with others helping in the planning process.
Solution: Users can invite others to the app to rate liked venues.
Problem #2: Users found it difficult to filter through the selection of available wedding venues.
Solution: Provide a curated list of venues based off of users must-haves.
Problem #3: Users found it difficult to compare prices and find time to see venues when shopping in person.
Solution: Create a space where users can shop, contact venues for information and set up times for viewings.
Wire Framing
I sketched up mobile wire frames based off what I learned in my initial research and used these as the basis for my design
User Flow
To make sure that I wasn’t missing any steps in my solution, I created a user flow with the goal of starting a new account within the Perfect Day app. I proceeded with the steps a new user would take to set up an account, browse and contact venues.
Hi-Fidelity Prototype
Once I was happy with my designs, I digitized them using Figma. In my design I applied UX design standard of contrast, balance, proportion and hierarchy.
